Straight answers about websites and search

Website Design

How site structure, page speed and conversion paths affect whether a website actually produces leads.

Planned topics

• What a small business website actually needs in 2026
• Service page architecture that scales
• Page speed decisions that matter for local sites

Published guides

• Your website gets traffic but no leads

SEO

Technical SEO, keyword mapping, content clusters and internal linking.

Planned topics

• Keyword mapping without cannibalization
• Reading a technical crawl report
• Internal linking for service businesses

Local SEO

Maps visibility, service-area relevance, citations, reviews and NAP consistency.

Planned topics

• How the local pack differs from organic results
• Service-area business setup
• Review workflows that do not annoy customers

Published guides

• Why you're not showing up on Google
• How to rank higher in the Maps pack

Google Business Profile

Categories, services, photos, posts, Q&A and profile hygiene.

Planned topics

• Choosing primary and secondary categories
• What actually belongs in GBP services
• Profile maintenance cadence

Published guides

• How to rank higher in the Maps pack

AEO / AI Search

Structuring information so answer engines can understand and cite a business.

Planned topics

• What answer engines need from a page
• Entity clarity for local businesses
• First-hand evidence as a ranking and citation asset

Google Ads

Search campaigns, negative keywords, call tracking and lead quality.

Planned topics

• Negative keyword hygiene for local campaigns
• Landing page and ad message match
• Tracking calls as conversions

Published guides

• SEO vs Google Ads: which one first

Social Ads

Meta advertising: creative, offers, audiences and retargeting.

Planned topics

• Offer design for local Meta campaigns
• Lead forms vs. landing pages
• Retargeting site visitors responsibly

Conversion & Tracking

Forms, calls, analytics, CRM routing and knowing which channel produced the lead.

Planned topics

• Conversion events worth tracking
• Attributing phone calls
• Routing leads into a CRM without losing data

Published guides

• How to tell whether your SEO is working

Online Presence

The full picture: website, search, maps, reviews, directories, social and AI answers.

Planned topics

• Auditing your presence the way a customer sees it
• Directory and citation consistency
• Consolidating disconnected vendors

Published guides

• The local business growth checklist
• How fast you have to follow up with a new lead