Tracking & Analytics · Omaha metro
Know which marketing produces revenue
Conversion tracking is the layer that connects a search, a landing page, a lead and a closed job. Set up properly it answers one question clearly: where did the customers come from, and what did they cost?
Without it, every marketing decision is a guess dressed up as a report — and the channel that gets cut is usually the one that was working.
- GA4 and Search Console configured and verified
- Form, call, booking and email conversions recorded once, not three times
- Campaign tagging so paid, organic and referral traffic stay separate
- Lead source carried into the CRM, not lost at the form
The measurement chain
- Traffic source and campaign
- Landing page
- Lead — form, call or message
- Contact and appointment
- Proposal, won work and revenue
Tag setup
A tag container, GA4, and — where relevant — Google Ads and Meta conversions, configured so each conversion counts once. Duplicate conversions are the most common reason ad platforms report results a business cannot find in its bank account.
Calls and forms
- Click-to-call tracked as a conversion on mobile
- Form submissions tracked at the server, not just the button
- Campaign and landing page attached to every lead record
Search Console
Search Console is the only place you see the queries you actually appeared for, which pages Google indexed, and what changed after a release. We connect it, watch it, and use it to decide what to build next.
Reporting you will read
One view that shows leads by source, cost per lead where there is ad spend, and what happened after the lead. Not a forty-tab dashboard nobody opens.
What we will not do
We do not invent conversion events, count inflated numbers, or report on metrics that do not affect a decision. If a channel is not working, the report should say so.
FAQ
Questions we get asked
Usually because campaign tagging is missing, conversions are firing on the wrong event, or the lead is created in a CRM that never receives the source. It is a tracking gap, not a real channel.
Whatever represents real commercial intent for your business: a form submission, a phone call over a minimum duration, a booking, sometimes a quote request. Counting page views or button clicks as conversions makes reports look good and decisions worse.
Yes — click-to-call on mobile is straightforward, and dedicated call tracking numbers can attribute calls to specific channels when the volume justifies it.
Always. Analytics, Search Console, ad accounts and tag containers are set up under your ownership. If you leave, the data leaves with you.
Free audit
Find out exactly where your business is invisible.
A free Online Presence Audit reviews your website, search visibility, Google Business Profile, AI-answer presence and conversion tracking — then tells you what to fix first.